Technology is levelling the playing field for small businesses. Moreover, more companies are seeing the results of strong IT investments and improved performance. Small businesses that are improving their tech solutions are more likely to receive higher revenue. Here are five tech solutions to help solve common small business problems.
1. Tech Solutions – Analytics
The problem: Many small businesses use social media to engage with potential customers. So how do you know if your efforts are paying off?
The solution: Turning your raw data into insights will help gain massive advantages. Certain apps can help gauge web traffic and even create heat-map website images. This data lets you see exactly where users and potential customers are clicking.
2. Mobile Applications
The problem: For many small businesses, being out of the office makes it difficult to be available to customers or to share information or data.
The solution: Most small business owners believe mobile devices improve efficiency. Devices such as smartphones and tablets help keep you organised. They help you take notes, and capture web pages anytime and anywhere. Plus, mobile payment devices are available. These can be attached to your smartphone and allow credit card payment on the go.
3. Mobile Security Tech Solutions
The problem: Many small businesses rely heavily on smartphones. Lost or stolen devices are one of the main security concerns.
The solution: Prevent thieves from accessing sensitive data by encrypting or data wiping your mobile devices. There are great tech solutions that enable users to lock, wipe and even locate devices remotely.
4. Cloud Storage
The problem: Limited time and resources for IT can be a big issue for already stretched small businesses.
The solution: Adopting cloud services and outsourcing IT tasks such as data storage is one of the more popular tech solutions. There are apps for sharing photos, videos and documents across multiple devices. Plus, you can replicate files on an array of systems.
5. Web Telecommunication
The problem: Communication with employees, clients and vendors across different locations can be expensive for some small businesses.
The solution: Find a web-based teleconferencing service that allows large groups to make voice and video connections. This can usually be achieved without special equipment or high fees.
